Email: nealfjessica@gmail.com
Jessica
Comms and PR
Communications and PR aren’t only about relationships; they’re about intention—whether launching a new line, igniting a movement, or sustaining what’s already working.
PR and Campaigns, CB2
Led PR and campaign development for CB2, crafting brand narratives and leadership platforms while driving design and brand partnerships, media relations, and agency strategy to increase visibility and cultural relevance. Check out the BÉIS Office Makeover, a project I managed from contract to install, and launch -- including managing product placement, concepting the site design leading the shoot, and setting targets for PR.
Rooted Connections Podcast, My Sister's House
Planned and launched the Rooted Connections podcast for My Sister’s House, translating strategic storytelling into a new platform that elevated survivor voices and expanded awareness and advocacy around domestic violence. Listen or watch on Apple, Spotify or on my personal favorite, Youtube.
Design
“Words are only as good as the paper they’re put on,” said no one—but design often carries the narrative just as much as the words. I’ve applied that thinking across industries to inspire action, sell ideas, and sell product.
My Sister's House Website Redesign
Partnered with a copywriter to develop new key messaging and conduct a complete redesign of the My Sister's House website, helping My Sister’s House find its voice and developed a content strategy that connects survivors to safety and donors to purpose. The result was more than a website — it was a bridge to safety and support.
Product Logo Design
Concepted and designed a visual identify for a concept consumer goods brand.
Report Design on Behalf of MSH and The Riley Center for the College of Charleston
Laid out a new community report, outlining the awareness and impact of domestic violence in the Charleston metro area.
Rethinking the PR Lookbook at CB2
Led the new content structure, theme, and redesign of the CB2 lookbook to redefine the brand, emphasize quality and luxury, and highlight what matters— starting with our new look in Fall 2023 and refining through Holiday 23, Spring 24, and Spring 25.
Strategy
Breaking the news, reshaping the narrative, and launching with intention all require method. I bring structure to the madness—building smart strategies that move stories forward.
Corporate Communications, Crate&Barrel
Drove strategic corporate communications that connected leadership, brand, and culture; strengthening executive platforms, modernizing PR and social strategy, and amplifying community and CSR impact.
Community Impact, CB2
Stewarded CB2’s community impact platform by shaping philanthropy strategy, managing nonprofit partnerships and budgets, and amplifying purpose-driven storytelling with Humble Design, Feeding America, and Born This Way Foundation.
I'm proud of all of it. From the Feeding America holiday campaign that is still running across companies, to the impactful work we did for Humble Design, and the ways we tried to push past the "moment" for the communities we engage.
